In August 2016 Scania finally presented its long awaited new generation of trucks. In Sweden new trucks were first introduced at Elmia Lastbil fair in Jönköping. Sitrus Ukraine helped Scania to create 5 webpages with impressive facts about new vehicles as well as schedule of Scania’s shows during the exhibition. Fair visitors could scan QR codes around Scania pavilion and get to know that new trucks save up to 5% of fuel compared to older ones and much more.

Our main challenge in this project was short deadline. Respectively we have chosen a fast and reliable tool for the job – Adobe Muse, which allows for quick prototyping. Landing pages were completed and published within 3 days after client request. Not only we managed to meet the deadline, we also provided customer with means to edit the content via handy admin interface, so they were able to update web pages on the fly.

Is a fair possible without paper leaflets? Not until all visitors wear augmented reality glasses. Thus besides web pages we supplied customer with printable banners with information on the new truck platform and traditional Scania services such as Fleet Management System.